No stranger to juggling a full-time schedule, Joey, the marketing creative manager at Laura Canada, also makes sure to prioritize fatherhood. He feels most in his element when he is in the middle of a creative collaboration with his colleagues.
What does a marketing creative manager do?
It’s really about managing a team of creative minds. At Laura, I consider graphic designers to be more than that. All of them have so much creativity to share and a big part of my job is to get the best out of all of them to build strong campaigns, videos, emails, ads and so much more.
What made you choose to work at Laura Canada?
I started at Laura Canada as a digital graphic designer. I can say that the opportunities to grow here are endless. The fact that it’s a family-owned business is also a plus and the people are just amazing.
How do you come up with your concepts?
It’s really a team effort. I like to gather all of my team members and just talk. See what happens. When you put 10 creative minds in a small room, sparks will fly. I love this part of the process.
What is your favourite aspect of this job?
I enjoy so many different aspects. I like interacting with everyone, learning new things every day, and fuelling my creativity with the endless list of projects. However, I think the best feeling is seeing a project from beginning to end, and getting positive feedback is always plus!
How do you oversee your shoots and which one is your favourite to date? Can you also speak to us about your favourite work trip?
Campaign shoots require so much planning. Most don’t realize the fact that there are a lot of people involved. It’s impossible to oversee a shoot alone, so without them, it’s not possible. I must admit that every shoot becomes my favourite until the next one comes around. It’s a part of being creative because you’re never satisfied and always want to do better. The Holiday Campaign in Los Angeles was a fun trip because we got the chance to shoot on a movie set for Melanie Lyne, so that was new and cool!
How do you balance your work life and family life?
The best part of my day is when I wake up to my daughters and when I pick them up from daycare. It’s indescribable whenever I see their smiling faces. If I have to work from home, I always make sure it’s after they’re asleep. Changing around the routine also helps.
Tell us about your tattoos – does each one have a special story/meaning to you?
I do have a lot of them but only a few have a significant meaning to me. For example, I have my daughters’ names on my knuckles (Misha and Melrose), a matching tattoo with my little brother Mikey, and my wife’s name on my chest with the number of years we’ve been together.
How do you see your role evolving?
At the moment, it’s about gaining experience. I feel good in my present role but I still have room to grow. I would like to get a variety of different projects under my belt as well. The more you experience the more knowledge you accumulate!
Quick Six
1. We hear that you are a musician. When can we hear you sing live next?
I hope by next year I can showcase more of my singing and guitar playing!
2. What is your favourite colour?
Does black count?
3. Number one spot in Montreal?
Oh, so many! For food, Icehouse. For relaxing on a Saturday afternoon, it has to be St-Viateur.
4. Favourite clothing item? Favourite designer?
I never have enough leather jackets and shoes. Gucci is my favourite designer. I also occasionally buy pieces from All Saints and shop at Zara.
5. Who is your biggest inspiration?
A musical artist called Jesse Rutherford. He’s the front man of a band. I just love his vibe, his aesthetic, and his style.
6. Where are you going on your next vacation?
I would love to visit Italy at last!
